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The purple sweet potato is a colour class of Ipomoea batatas whose flesh is stained a vivid violet by anthocyanins rather than the orange beta-carotene of the everyday sweet potato. It covers types such as the pale-skinned, lavender-fleshed Okinawan and the dark-skinned, deep-purple Stokes Purple, all of them denser, drier and noticeably less sweet than orange kinds, with a nutty, faintly floral flavour.
These cues are Sweet Potato's, and hold across its varieties; where this one differs, its own page says so.