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Genshu — literally "original sake" — is undiluted, full-strength Japanese sake bottled at the natural alcohol level fermentation reaches, with no water added to soften it. Where almost all sake is cut with brewing water down to about 15 to 16 percent alcohol before bottling, genshu is left as it comes off the tank, so it lands at roughly 18 to 20 percent — noticeably stronger, denser and more concentrated. The result is a big, mouth-filling sake: bold and sweet-edged, with heightened rice-and-grain intensity, a fuller body, a warming alcoholic lift and a long, powerful finish. Pale straw to golden and usually served well chilled or over ice to tame its heat, it is not a grade of its own but a process label that can be applied to any style — a junmai, honjozo, ginjo or daiginjo can all be sold as genshu — and it is a single word on the bottle that tells you the sake has been left at full, undiluted strength.